91社区

Social Media at 91社区

The 91社区 has a social presence on , , , , and . Social media allows the University to communicate its values and priorities, receive feedback from internal and external audiences and build connections and a sense of belonging within and beyond the 91社区 community. With over 125,000 followers across our six platforms, our reach is substantial, allowing us to build connections close to home and across the world.听 听

We encourage our followers to engage with University content frequently. Tag friends and family in posts, utilize 91社区 hashtags, share posts, engage in conversations鈥攕ocial media gives the University the opportunity to show off all it has to offer, and audience engagement is essential.听

Have content ideas you would like to see implemented on 91社区's social media platforms? Email suggestions to Kaylee Johnson, Media Relations Specialist, for consideration. See our guidelines below before setting up a new social account representing an entity at 91社区.听

Hashtags

#ScreaglePride -听The official academic and school spirit hashtag for the 91社区. Can be used to refer to the institution, student and faculty accomplishments, campus, awards and recognitions, and other general topics that do not have their own designated hashtag.

#Go91社区Eagles -听The official athletics hashtag for 91社区. Can be used in all contexts featuring 91社区 officially sanctioned teams and student-athletes.

#91社区Grad -听Special hashtag reserved for Commencement and graduation photos and messages.

#91社区bound -听Special hashtag reserved for Screaming Eagles Orientation photos and messages听

#Illume91社区 - Special hashtag reserved for content related to illume, the official 91社区 magazine.

#ArchieAbroad and #91社区StudyAbroad -听Special hashtags reserved for content related to Study Abroad programs and the Center for International Programs.

Purpose听

These guidelines are here to help 91社区 employees create and maintain meaningful, professional and responsible social media accounts that reflect the University鈥檚 voice and values. Social media is a vital tool for connection when used intentionally.听

Stay engaged and connected听

The 91社区 encourages departments and employees to actively engage on social media. Highlight achievements, share stories and build community鈥攜our presence matters.听

Regular, authentic content helps humanize the institution and create a sense of belonging for students, alumni, faculty, staff and the public.听

Build with intention听

Before launching a new account:听

• Define your purpose: Who are you trying to reach? What are your goals?听

• Assess your capacity: Can you post consistently and respond promptly?听

• Align with 91社区: Does this account reflect the University鈥檚 tone, voice and mission?听

Social media success starts with clarity and strategy.听

Start with a conversation听

If you鈥檙e thinking about creating a new social media account for your department or office, first contact:听

Kaylee Johnson,听Media Relations Specialist, University Strategic Communication听

Johnson will help you with:听

• Assessing need and a continuity plan听

• Platform selection听

• Profile branding and design听

• Content calendars听

• Accessibility and best practices听

Register your account听

Once your account is created, notify University Strategic Communication. Registration ensures:听

• You receive branding support听

• Your content can be amplified by central 91社区 accounts听

• Smooth transitions during staffing changes听

• Listing on the University鈥檚 social media webpage

Account administration听

All 91社区-affiliated accounts must have at least two 91社区 employees listed as page or account administrators. This ensures continuity if one administrator changes roles or leaves the University. It is strongly encouraged to name your 91社区-affiliated page with 鈥�91社区鈥� at the beginning, such as 鈥�91社区 Biology Club鈥� or 鈥�91社区 Campus Cats,鈥� to clearly identify your connection to the University.听

Guidelines for account management:听

• Ideally all accounts are tied to a generic 91社区 email account and not an individual employee or student.听

• Never allow students to be sole administrators. They may help with content under supervision.听

• If an admin leaves or steps down, assign a new one immediately.听

• Contact Johnson if help is needed.听

Admins are responsible for:听

• Posting regularly and professionally听

• Monitoring account activity听

• Removing content that violates policy听

• Reporting security issues听

Content guidelines听

Content shared from official accounts should:听

• Be professional, accurate and mission-aligned听

• Use inclusive, accessible language听

• Avoid unverified claims or misinformation听

• Include quality visuals when possible听

• Be relevant to the department or area hosting the account听

Do not post content that is:听

• Threatening, obscene or harassing听

• In violation of copyright or intellectual property laws听

• False, misleading or defamatory听

• In violation of FERPA, HIPAA or 91社区 policies听

University Strategic Communication may review content and request edits or removals as needed. Dormant accounts may be removed if a content plan cannot be created in a timely manner.听

Confidentiality and privacy听

Do not post private, confidential, or sensitive information about students, faculty, staff or University operations.听

All social media content must comply with:听

• FERPA (Family Educational Rights and Privacy Act)听

• HIPAA (Health Insurance Portability and Accountability Act)听

• Applicable University privacy and data security policies听

• and Student Handbook policies听

Comments and moderation听

Social media is a conversation. Monitor your posts and pages regularly.听

You may remove comments that:听

• Are threatening in nature

• Are spam or promotional in nature听

• Violate laws or 91社区 policies听

• Contain profanity听

• Share personal or sensitive information without consent听

You should not remove comments just because they are critical or negative. Respectful disagreement is protected speech and contributes to transparency.听

When possible, be transparent when removing content. For example, "A comment was removed for using profanity."听

Not sure what qualifies? Contact Johnson for help.听

If your area does not have the ability to regularly monitor content, consider an informational only page with commenting turned off.听

Personal opinions听

91社区-affiliated accounts reflect the University鈥檚 voice, not your personal views.听

Do not use 91社区 accounts to:听

• Share political or religious opinions听

• Endorse candidates or personal beliefs听

• Endorse products or services听

• Post unrelated personal content听

If you wish to share personal opinions, use your own personal account, not one tied to the University.听

Always remember, posts made in your personal capacity may still be associated with your role at 91社区. Use good judgment.听